Earning More From Your Website
EARNING MORE FROM YOUR WEBSITE
Clicks For Cash
By Michael Fitzgerald
Sure, your company’s website brings in business, but it can also become a revenue generator in its own right. Using these free services, you paste a little code into your website and pick up revenue when people stop by. It’s easy money, but proceed cautiously. For one thing, customers could be turned off by a site that is cluttered with ads. Plus, ads typically steer visitors away from your site, which is particularly worrisome if you’ve inadvertently displayed ads for your competition. These tools aren’t right for every business, but handled with care, they could pad your profit margins—or at least subsidize your Web hosting fees
Making Money With Little Effort
WHAT IT DOES:
Displays text, image, and video ads based on your site’s content
Google searches your site and serves ads that are relevant to its content. Its smart technology and huge pool of advertisers typically translate into above-average payouts. Once you’ve been approved as a publisher, any site you run can use Google AdSense. You can block competitors from advertising on your site by blacklisting their websites.
It doesn’t let you approve ads before they run on your site. In fact, because Google’s ads are based on your site’s content, there’s a good chance the ads will tout goods or services that compete with yours.
WHAT IT PAYS:
Typically from 5 cents to $15 a click, depending on the content in the ad.
Selling Ads To Your Customers
WHAT IT DOES
Serves up a wide variety of advertisements, including text ads, banner ads, and interstitials—ads that briefly take over an entire page of your website
AdBrite lets you approve or ban specific ads before they appear on your site.
Plus, you can place a “Your Ad Li k i on your site that
allows visitors to buy an ad in that slot. So if your company
makes, say, business software, your customers could advertise to one another on your site.
Interstitial ads could annoy your visitors. Also, you’ll have to spend a few minutes a day approving or banning new ads if you want total control over what will appear on your site.
WHAT IT PAYS: Depending on your traffic and the type of ad, expect to earn 10 cents to $10 per 1,000 views.
Keeping Rivals At Bay
WHAT IT DOES:
Delivers ads that feature random items being auctioned on eBay
If you don’t compete with eBay sellers, there’s little chance of undercutting your own sales. With AuctionAds (which is not affiliated with eBay), you get a commission if a visitor from your site ends up buying what the ad is touting. AuctionAds lets you set keywords—like DVDs or automobiles— so you get ads only for items fitting that description. You can also specify that only eBay items in a certain price range get shown in the ads.
You get paid only if visitors buy something on eBay after clicking on your ad (unless they sign up for eBay--see below).
WHAT IT PAYS:You get about half of the fee sellers shell out to eBay, which is typically from 3 percent to 4 percent of the sale price. You can also collect about $25 if someone who clicks on your ad registers for the first time at eBay and bids on an auction within 30 days.
Now is the time to get your business ready to succeed in the coming year.